Return of Investment for Hello+
Assume 100% adoption rate for all target users:
PHASE 1 (2700 UMMC TB PATIENTS)
- Utilising existing infrastructure and services e.g. physicians
- COSTS
- RM 100,000 for IT support/year
- REVENUES
- Charging RM 10/month or RM 60 for overall 6 months to use VOT platform for side effect monitoring + talking to staff
- RM 60 x 2,700 = RM 162,000 revenue total
- Overall Net Profit
- RM 162k – RM 100k = RM 62,000 profit
- Charging RM 10/month or RM 60 for overall 6 months to use VOT platform for side effect monitoring + talking to staff
PROFIT MARGIN: (Net Profit / Revenue) x 100% = 38%
PHASE 2 (4700 KLANG VALLEY TB PATIENTS)
- COSTS
- RM 200,000/year for IT services
- Marketing
- Pamphlets, banners in the hospital, badges
- Assume RM 5,000/year
- Pamphlets, banners in the hospital, badges
- Total cost = RM 200,000 + RM 5,000 = RM 205,000
- REVENUES
- Sponsored Articles — RM50 per article
- Assume 5 articles a month — RM 250/month x 12 = RM 3,000/year
- Advertisements (Selling Ad Space on Our Website) — RM 300/month for banners
- Assume 20 ad spaces? — RM 6,000/month x 12 = RM 72,000/year
- Subscription Service – RM 60 for overall 6 months to use VOT for side effect monitoring + talking to staff
- RM 60 x 4,700 = RM 282,000/year
- Total revenue = RM 3,000 + RM 72,000 + RM 282,000 = RM 357,000
- Sponsored Articles — RM50 per article
Net profit = RM 357,000 – RM 205,000 = RM 152,200
Profit margin is 43%
PHASE 3 (25,500 MALAYSIAN TB PATIENTS + 1.2 MILLION UMMC NON-TB PATIENTS)
- COSTS
- RM 100,000,000/year for IT services
- Doctors’ wages
- [Malaysia] Top 10 Active Contributing + Most Highly Rated Doctors on forum get RM 200 that month, next 10 get RM 100 that month, next 10 get RM 50 that month.
Paying forum doctors (RM 200 x 10) + (RM 100 x 10) + (RM 50 x 10) = RM 3,500/month - [UMMC] Paying doctors RM300 for each tele consultation with non-TB UMMC subscriber
Assume 1,000 doctors in UMMC, each with 10 tele consultation a month = RM 3,000,000 / month- Total = (3,500 x 12 months) + (3,000,000 x 12 months) —> RM 36,042,000/year
- [Malaysia] Top 10 Active Contributing + Most Highly Rated Doctors on forum get RM 200 that month, next 10 get RM 100 that month, next 10 get RM 50 that month.
- [UMMC] To get doctors and nurses on board the platform (Doctor/Nurse Liaisons per Department)
- Payment for these liaisons to encourage staff within their departments to adopt platform
- RM 100 for each staff member on board — tell them about incentives (tele-consultation revenue + forum revenue + article contribution)
- Assume 1,000 doctors and 3,000 nurses
- RM 100 x (1,000 + 3,000) = RM 400,000/year (one-time payment for whole year)
- Marketing
- Pamphlets, banners in the hospital, badges
- Assume RM10,000,000/year
- Pamphlets, banners in the hospital, badges
- Total cost = RM 100 million + RM 36,042,000 + RM 400,000 + RM 10 million = RM 146,442,000
- Payment for these liaisons to encourage staff within their departments to adopt platform
- REVENUES
- Sponsored Articles — RM100 per article
- Assume 5 articles a month — RM 500/month x 12 = RM 6,000/year
- Advertisements (Selling Ad Space on Our Website) — RM 10/month for banners
- Assume 20 ad spaces? — RM 20,000/month x 12 = RM 240,000/year
- Subscription Service – RM 20/month for 12 months for all patients (assuming TB patients will stay subscribed for non-TB services)
- (RM20/month x 12 months) x (1.2 million + 25,500 patients) = RM 294,120,000/year
- Total revenue = RM 6,000 + RM 240,000 + RM 294,120,000 = RM 294,366,000
- Sponsored Articles — RM100 per article
Net profit = RM 147,924,000
Profit margin = 50%
